The Problem With Marketing…

…is how few marketers do it.

One of the first things I noticed when I entered business school was how little the marketing they teach there resembles the marketing I knew from my time in business. The more I’ve learned, the more I’ve grown to believe that, at least in the small high-tech startup world that I cut my teeth in, marketing in its full sense simply isn’t practiced.

It’s a pity, too. The science of marketing is a powerful tool for doing precisely what small companies need to do: use minimum investment to maximum effect. And yet many companies decide that they simply don’t have the resources (time/cash/people) to research, develop and implement a marketing strategy. Instead, they live on guesses and intuition and squander the resources they have.

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Published in: on January 30, 2008 at 11:31 pm Comments (0)

First Post

This site is dedicated to my study of current business issues. I hope you enjoy it!

Published in: on December 22, 2007 at 5:11 pm Comments (1)